Misurare i Social Media... ma cosa, e perché?

Interessante articolo sulla definizione delle Metriche – ma in relazione ai propri obiettivi. Da far leggere ai clienti ( e non solo)

Every company, every marketer often dwells on the ROI for social media, and there’s a popular misconception that relevant metrics are lacking.  While it’s true that standard metrics are evolving, there are many ways to measure the impact of social media on a company’s marketing performance.

http://www.socialmediatoday.com/SMC/170768

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